Reputations (Products, Brands, Origins) and Markets

Historical Perspectives

International Conference

 (Parma 14th-16th May 2019)

PROGRAMME

TUESDAY 14th MAY

Hall K8 - Nuovo Polo Didattico, via Santa Maria

9.30  Check-in and welcome 

10.00  Introduction

Stefano Magagnoli, Parma University
Philippe Meyzie, Bordeaux-Montaigne University

10.30 - 12.30 Panel 1

REPUTATION AND QUALITY

CHAIR: MARIO VENEZIANI

Maria Sole Porpora, Parma University

It's easy to say quality: Legal aspects of food quality

Clément Lenoble, Lyon University

Construction et destruction de la réputation: les origines médiévales des dynamiques de

  la valeur sur les marchés

Hongcheng Zhou, Zhejiang Gongshang University

Food Products, Brands and Market through the Foreigners’ Eyes in Modern China, 1840-1949

12.30 Light-lunch
 

14.00 - 16.00 Panel 2

REPUTATION, PLACES AND HISTORY

CHAIR: PHILIPPE MEYZIE

Natacha Coquery, Lumière Lyon II University

Réputation, luxe et gout français au XVIIIe siècle

Jean-Pierre Garcia, Thomas Labbé et Guillaume Grillon, Bourgogne University

La Bourgogne, terre des vins de terroir: construction d’une réputation

Sylvie Vabre, Toulouse II “Jean Jaurès” University

Réputations et marchés du roquefort du Moyen-Âge au XXe siècle: Continuités et ruptures

17:30 Corte di Giarola: visit to the Tomato and Bread Museums

20:00 Dinner at “Corte di Giarola” Restaurant 
 

WEDNESDAY 15th MAY

Hall K12 - Nuovo Polo Didattico, via Santa Maria

9.00 - 11.00 Panel 3.1

BUSINESS STRATEGIES AND PROMOTIONS

CHAIR: STEFANO MAGAGNOLI

Nadège Sougy, Unidistance Suisse

Au nom de la réputation des objets fabriqués, XIXe siècle. Défendre et promouvoir les 

indications de provenance

Carmen Soares, Coimbra University

Commercial Education Approaches to Foodstuffs’ Reputation: Portugal in the 18thC.

Corinne Marache, Bordeaux-Montaigne University

Gastronomie et tourisme à l’origine de l’invention et de la réputation

d’un produit de luxe : le caviar d’Aquitaine (XXe-XXIe siècles)

11.00 Coffee-break

11.20 - 12.40 Panel 3.2

BUSINESS STRATEGIES AND PROMOTIONS

CHAIR: STEPHANIE LACHAUD

Pierrick Pourchasse, Bretagne Occidentale University

La qualité des produits du Nord, réalité ou stratégie commerciale

Peter Scholliers, Vrije Universiteit Brussels

The Reputation of Social-Democratic Bread: the Ghent Co-Operative Vooruit  between 1883 and 1914

12.45 Light-lunch
 

13.45 - 15.15 Panel 4

REPUTATION: IMMAGES AND NARRATIVES

CHAIR: ALBERTO GRANDI

Rengenier Rittersma,

Barking ambassadors. The role of truffle dog expeditions in promoting Piedmont

  truffles (18th C.)

Marco Belfanti, Brescia University

The image of Made in Italy between narratives and history
 

WEDNESDAY 15th MAY

Gastronomy Hub - Piazzale della Pace 1, Province Authority Palace

16.00 - 18.00 Round Table - LA REPUTAZIONE: IL VALORE ECONOMICO, POLITICO E CULTURALE

Paolo Andrei - Magnifico Rettore Università di Parma

Massimo Montanari -Università di Bologna

Patrizio Bianchi - Assessore a coordinamento delle politiche europee allo sviluppo, scuola,

  formazione professionale, università, ricerca e lavoro della Regione Emilia-Romagna

[invited] Consorzio del Parmigiano Reggiano

20.00 Conference Dinner

Trattoria “Il Cortile”, Borgo Paglia 3, Parma
 

THURSDAY 16th MAY

Hall K3 - Plesso Aule K, via Kennedy

9:30 - 12:00 Panel 5

REPUTATION, MARKETS AND CONSUMPTION

CHAIR: CORINNE MARACHE

Caroline Le Mao, Bordeaux-Montaigne University

Construire la renommée des produits navals français à la fin du XVIIe siècle, une 

impossible quête?

Stéphanie Lachaud, Bordeaux-Montaigne University

Qualité et réputation des vins blancs doux et liquoreux du sud Gironde: la 

construction des réputations

Claudio Besana, Milano Cattolica University, Silvia Conca Messina, Milano La Statale University

Les fromages graisses des Préalpes : la réputation d’un produit de consommation populaire

Jean-Pierre Williot, Paris-Sorbonne University

La restauration ferroviaire entre réputations et marchés

12.15 Conclusions

Stefano Magagnoli, Philippe Meyzie
 

Scientific Committee

Stefano Magagnoli (Parma University) - President

Philippe Meyzie (Bordeaux-Montaigne University) - President

Alberto Grandi (Parma University) - Member 

Corinne Marache (Bordeaux-Montaigne University) - Member

Jon Stobart (Manchester Metropolitan University) - Member

Hongcheng Zhou (Zhejiang Gongshang University) - Member